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顧客對金融商品交叉銷售購買意願 = = The Study of Th...

丁孟澤

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顧客對金融商品交叉銷售購買意願 = = The Study of The Purchase Intentions of Customer for Cross-Selling Financial Products：The Brand Extension Model Perspective : 品牌延伸模式之觀點 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	顧客對金融商品交叉銷售購買意願 = / 丁孟澤撰
Reminder of title:	The Study of The Purchase Intentions of Customer for Cross-Selling Financial Products：The Brand Extension Model Perspective : 品牌延伸模式之觀點 /
remainder title:	The Study of The Purchase Intentions of Customer for Cross-Selling Financial Products
Author:	丁孟澤
other author:	巫喜瑞
Published:	[花蓮縣壽豐鄉] : [國立東華大學企業管理學系碩士在職專班], : 2012[民101],
Description:	12,109面 : 圖,表 ; 30公分
Notes:	校內電子全文開放日期 2015.6.21

顧客對金融商品交叉銷售購買意願 = = The Study of The Purchase Intentions of Customer for Cross-Selling Financial Products：The Brand Extension Model Perspective : 品牌延伸模式之觀點 /
丁孟澤

顧客對金融商品交叉銷售購買意願 = The Study of The Purchase Intentions of Customer for Cross-Selling Financial Products：The Brand Extension Model Perspective : 品牌延伸模式之觀點 / The Study of The Purchase Intentions of Customer for Cross-Selling Financial ProductsThe Brand Extension Model Perspective丁孟澤撰 - 初版 - [花蓮縣壽豐鄉] : [國立東華大學企業管理學系碩士在職專班], 2012[民101] - 12,109面 : 圖,表 ; 30公分

校內電子全文開放日期 2015.6.21

碩士論文-- 國立東華大學企業管理學系碩士在職專班

參考書目:面97-105

贈閱Subjects--Index Terms:

交叉銷售

顧客對金融商品交叉銷售購買意願 = = The Study of The Purchase Intentions of Customer for Cross-Selling Financial Products：The Brand Extension Model Perspective : 品牌延伸模式之觀點 /
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035 $a 1284480
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100 1 $a 丁孟澤 $e 撰 $3 3035262
245 1 0 $a 顧客對金融商品交叉銷售購買意願 = $b The Study of The Purchase Intentions of Customer for Cross-Selling Financial Products：The Brand Extension Model Perspective : 品牌延伸模式之觀點 / $c 丁孟澤撰
246 1 1 $a The Study of The Purchase Intentions of Customer for Cross-Selling Financial Products $b The Brand Extension Model Perspective
250 $a 初版
260 $a [花蓮縣壽豐鄉] : $b [國立東華大學企業管理學系碩士在職專班], $c 2012[民101]
300 $a 12,109面 : $b 圖,表 ; $c 30公分
500 $a 校內電子全文開放日期 2015.6.21
500 $a 校外電子全文開放日期 2015.6.21
500 $a 指導教授:巫喜瑞
502 $a 碩士論文-- 國立東華大學企業管理學系碩士在職專班
504 $a 參考書目:面97-105
504 $a 含附錄
563 $a 贈閱
653 0 $a 交叉銷售
653 0 $a 交叉銷售評價
653 0 $a 原品牌態度
653 0 $a 契合度
653 0 $a 購買意願
653 0 $a Cross-Selling
653 0 $a Cross-Selling Evaluation
653 0 $a Original Brand Attitude
653 0 $a Fit
653 0 $a Purchase Intentions
700 1 $a 巫喜瑞 $e 指導 $3 3035237
700 1 $a Ting, Meng-Tse $3 3035263
700 1 $a Wu, Hsi-Jui $3 3035239