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Collaboration and co-creation = new ...

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Bhalla, Gaurav.{me_controlnum}

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Collaboration and co-creation = new platforms for marketing and innovation /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Collaboration and co-creation/ by Gaurav Bhalla.
Reminder of title:	new platforms for marketing and innovation /
Author:	Bhalla, Gaurav.{me_controlnum}
Published:	New York, NY :Springer Science+Business Media, LLC, : 2011.,
Description:	xiv, 205 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing research - Case studies. -
Online resource:	http://dx.doi.org/10.1007/978-1-4419-7082-4
ISBN:	9781441970824 (electronic bk.)

Collaboration and co-creation = new platforms for marketing and innovation /
Bhalla, Gaurav.{me_controlnum}

Collaboration and co-creationnew platforms for marketing and innovation /[electronic resource] :by Gaurav Bhalla. - New York, NY :Springer Science+Business Media, LLC,2011. - xiv, 205 p. :ill., digital ;24 cm.

ISBN: 9781441970824 (electronic bk.)Subjects--Topical Terms:

624764
Marketing research
--Case studies.

LC Class. No.: HF5415.2 / .B48 2011

Dewey Class. No.: 658.83

Collaboration and co-creation = new platforms for marketing and innovation /
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020 $a 9781441970817 (paper)
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050 0 4 $a HF5415.2 $b .B48 2011
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090 $a HF5415.2 $b .B575 2011
100 1 $a Bhalla, Gaurav.{me_controlnum} $3 1531141
245 1 0 $a Collaboration and co-creation $h [electronic resource] : $b new platforms for marketing and innovation / $c by Gaurav Bhalla.
260 $a New York, NY : $b Springer Science+Business Media, LLC, $c 2011.
300 $a xiv, 205 p. : $b ill., digital ; $c 24 cm.
650 0 $a Marketing research $x Case studies. $3 624764
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Management/Business for Professionals. $3 907045
650 2 4 $a Organization/Planning. $3 895568
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773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-1-4419-7082-4
950 $a Business and Economics (Springer-11643)

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EB HF5415.2 .B48 2011

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