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Modern marketing theory : = critical...

Hunt, Shelby D.

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Modern marketing theory : = critical issues in the philosophy of marketing science /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Modern marketing theory :/ Shelby D. Hunt.
Reminder of title:	critical issues in the philosophy of marketing science /
Author:	Hunt, Shelby D.
Published:	Cincinnati, OH :South-Western Pub. Co., : c1991.,
Description:	x, 499 p. :ill. ;24 cm.
Notes:	"SS62AA."
Subject:	Positivism. -
ISBN:	0534983391

Modern marketing theory : = critical issues in the philosophy of marketing science /
Hunt, Shelby D.

Modern marketing theory :critical issues in the philosophy of marketing science /Shelby D. Hunt. - Cincinnati, OH :South-Western Pub. Co.,c1991. - x, 499 p. :ill. ;24 cm.

"SS62AA."

Includes bibliographical references (p. 449-478) and index.

ISBN: 0534983391

LCCN: 90009617Subjects--Topical Terms:

550265
Positivism.

LC Class. No.: HF5415.122 / H86

Modern marketing theory : = critical issues in the philosophy of marketing science /
LDR:00696cam 2200193 a 4500 001 1190026
005 19900607125710.8
008 120622s1991 ohua b 00110 eng
010 $a 90009617
020 $a 0534983391 $q (hbk. : international student ed.)
020 $a 9780534983390 $q (hbk. : international student ed.)
020 $a 0538812214 $q (hbk.)
020 $a 9780538812214 $q (hbk.)
040 $a DLC $b eng
050 # 4 $a HF5415.122 $b H86
100 1 0 $a Hunt, Shelby D. $3 783653
245 1 0 $a Modern marketing theory : $b critical issues in the philosophy of marketing science / $c Shelby D. Hunt.
260 # $a Cincinnati, OH : $b South-Western Pub. Co., $c c1991.
300 $a x, 499 p. : $b ill. ; $c 24 cm.
500 $a "SS62AA."
504 $a Includes bibliographical references (p. 449-478) and index.
650 # 0 $a Positivism. $3 550265
650 # 0 $a Marketing. $3 536353
650 # 0 $a Marketing research. $3 532352
650 # 0 $a Philosophy, Modern. $3 517737