Strategic management in action /
Coulter, Mary K.

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  • Strategic management in action /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Strategic management in action // Mary Coulter.
    Author: Coulter, Mary K.
    Published: Boston :Prentice Hall, : c2010.,
    Description: xix, 311 p. :ill. ;26 cm.
    [NT 15003449]: Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
    Subject: Strategic planning. -
    ISBN: 9780136078289 (pbk.)
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  • 1 records • Pages 1 •
 
GW0015149 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HD30.28 C696 2010 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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