東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

Unleashing the power of digital signage = content strategies for the 5th screen /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Unleashing the power of digital signage/ Keith Kelsen.
Reminder of title:	content strategies for the 5th screen /
Author:	Kelsen, Keith.{me_controlnum}
Published:	Amsterdam ;Focal Press, : c2010.,
Description:	1 online resource (xx, 243 p.) :ill.
Notes:	Includes index.
[NT 15003449]:	The New Medium: The Fifth Screen and the Power of Content; Methodology and Process; Research and Content Relevance; Feeding the Monster; Process for Creating Great Content ; Specifications for Content; Content and Measurement; Interactivity-Bringing the Viewer into the Picture; Creation of Cross-Platform Media; Where will the content lead us?; Glossary of Terms.
Subject:	Digital signage. -
Online resource:	http://www.sciencedirect.com/science/book/9780240813028
ISBN:	9780240813028

Unleashing the power of digital signage = content strategies for the 5th screen /
Kelsen, Keith.{me_controlnum}

Unleashing the power of digital signagecontent strategies for the 5th screen /[electronic resource] :Keith Kelsen. - Amsterdam ;Focal Press,c2010. - 1 online resource (xx, 243 p.) :ill.

Includes index.

The New Medium: The Fifth Screen and the Power of Content; Methodology and Process; Research and Content Relevance; Feeding the Monster; Process for Creating Great Content ; Specifications for Content; Content and Measurement; Interactivity-Bringing the Viewer into the Picture; Creation of Cross-Platform Media; Where will the content lead us?; Glossary of Terms.

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity" Develop a strategy and methodology for creating cross platform content including mobile. Employ a return on message control that measures 7 key index factors to optimize digital signage results. Leverage existing traditional assets, TV PC, print and mobile to create powerful content for digital signage. Use real-world creative content deployments featured on the companion Web site to inform your own work.

ISBN: 9780240813028

Source: 1057577:10579481Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

1309573
Digital signage.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5841 / .K44 2010

Dewey Class. No.: 659.13/6

Unleashing the power of digital signage = content strategies for the 5th screen /
LDR:03569cmm 2200421Ia 4500 001 1151667
003 OCoLC
005 20111122091400.0
006 m d
007 cr cn|||||||||
008 120605s2010 ne a o 001 0 eng d
019 $a 609400883 $a 663885807
020 $a 9780240813028
020 $a 0240813022
020 $a 9780240813035 (electronic bk.)
020 $a 0240813030 (electronic bk.)
029 1 $a CDX $b 13114796
029 1 $a AU@ $b 000045963905
035 $a (OCoLC)610001456 $z (OCoLC)609400883 $z (OCoLC)663885807
035 $a ocn610001456
037 $a 1057577:10579481 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS $d CDX $d OCLCQ $d N$T $d OUN $d YDXCP $d EBLCP $d IDEBK $d MHW $d OCLCQ
049 $a TEFA
050 4 $a HF5841 $b .K44 2010
072 7 $a BUS $x 002000 $2 bisacsh
082 0 4 $a 659.13/6 $2 22
100 1 $a Kelsen, Keith.{me_controlnum} $3 1458693
245 1 0 $a Unleashing the power of digital signage $h [electronic resource] : $b content strategies for the 5th screen / $c Keith Kelsen.
260 $a Amsterdam ; $a Boston : $b Focal Press, $c c2010.
300 $a 1 online resource (xx, 243 p.) : $b ill.
500 $a Includes index.
505 0 $a The New Medium: The Fifth Screen and the Power of Content; Methodology and Process; Research and Content Relevance; Feeding the Monster; Process for Creating Great Content ; Specifications for Content; Content and Measurement; Interactivity-Bringing the Viewer into the Picture; Creation of Cross-Platform Media; Where will the content lead us?; Glossary of Terms.
520 $a Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity" Develop a strategy and methodology for creating cross platform content including mobile. Employ a return on message control that measures 7 key index factors to optimize digital signage results. Leverage existing traditional assets, TV PC, print and mobile to create powerful content for digital signage. Use real-world creative content deployments featured on the companion Web site to inform your own work.
588 $a Description based on print version record.
650 0 $a Digital signage. $3 1309573
650 0 $a Advertising $x Audio-visual equipment. $3 1309574
650 0 $a Signs and signboards. $3 572994
650 7 $a BUSINESS & ECONOMICS $x Advertising & Promotion. $2 bisacsh $3 1458196
650 0 7 $a Interaktive Medien. $2 swd $3 1458694
650 0 7 $a Kommunikationsstrategie. $2 swd $3 1458695
650 0 7 $a Netzwerk. $2 swd $3 1458696
655 4 $a Electronic books. $2 lcsh $3 542853
776 0 8 $i Print version: $a Kelsen, Keith. $t Unleashing the power of digital signage. $d Amsterdam ; Boston : Focal Press, c2010 $z 9780240813028 $z 0240813022 $w (DLC) 2009042442 $w (OCoLC)430842959
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240813028
938 $a Coutts Information Services $b COUT $n 13114796
938 $a YBP Library Services $b YANK $n 3231444
938 $a EBL - Ebook Library $b EBLB $n EBL535178
994 $a C0 $b TEF