Strategic management for hospitality...
Okumus, Fevzi.{me_controlnum}

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  • Strategic management for hospitality and tourism
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Strategic management for hospitality and tourism/ Fevzi Okumus, Levent Altinay, Prakash Chathoth.
    作者: Okumus, Fevzi.{me_controlnum}
    其他作者: Altinay, Levent.
    出版者: Amsterdam ;Butterworth-Heinemann, : 2010.,
    面頁冊數: 1 online resource (xiv, 333 p.) :ill., maps.
    內容註: Introduction To Strategy- Introduction to strategic management; Strategic management in hospitality and tourism: Strategy Context -- The hospitality and tourism industry context; The organizational context; Strategy Content -- Business level strategies; Corporate level strategies; Network level strategies; Strategy Process -- Strategic planning or strategic thinking; Strategy formation; Strategy implementation and change; Synthesis -- Relating content, process and context.
    標題: Tourism - Management. -
    電子資源: http://www.sciencedirect.com/science/book/9780750665223
    ISBN: 9780750665223
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W9135642 電子資源 11.線上閱覽_V 電子書 EB TX911.3.M27 O38 2010 一般使用(Normal) 在架 0
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