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  • Marketing destinations and venues for conferences, conventions and business events
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing destinations and venues for conferences, conventions and business events/ Rob Davidson and Tony Rogers.
    作者: Davidson, Rob.{me_controlnum}
    其他作者: Rogers, Tony,
    出版者: Oxford :Butterworth-Heinemann, : 2006.,
    面頁冊數: 1 online resource (271 p.) :ill.
    內容註: FOREWORD; PREFACE; THE ROLE OF MARKETING AND SELLING IN THE BUSINESS EVENTS SECTOR; THE MARKETING ENVIRONMENT FOR DESTINATIONS; THE MARKETING ENVIRONMENT FOR VENUES; MARKETING PLANNING FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES I: PRACTICE; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES II: PRACTICE; SALES STRATEGIES FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; SALES STRATEGIES FOR DESTINATIONS AND VENUES: PRACTICE; BUILDING EFFECTIVE MARKETING PARTNERSHIPS; CURRENT INITIATIVES IN THE CONFERENCES, CONVENTIONS AND BUSINESS EVENTS SECTOR; FUTURE TRENDS AND CHALLENGES FOR THE CONFERENCES, CONVENTIONS AND BUSINESS EVENTS SECTOR.
    標題: Convention facilities - Marketing. -
    電子資源: http://www.sciencedirect.com/science/book/9780750667005
    ISBN: 9780750667005
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W9135406 電子資源 11.線上閱覽_V 電子書 EB GT3405 .D38 2006 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
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