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  • Marketing island destinations = concepts and cases /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing island destinations/ edited by Acolla Lewis-Cameron, Sherma Roberts.{me_controlnum}
    其他題名: concepts and cases /
    其他作者: Lewis-Cameron, Acolla.
    出版者: Oxford :Elsevier, : 2010.,
    面頁冊數: 1 online resource (xiii, 171 p.)
    內容註: Small Island Developing States: Issues and Prospects / Sherma Roberts & Acolla Lewis-Cameron -- Strategic Destination Marketing: The Key to a Competitive Advantage / Acolla Lewis-Cameron & Sherma Roberts -- Rebranding Norfolk Island -- is it enough to rebuild visitor numbers? / Bruce Prideaux & Terry Watson -- British and French Visitors' Motivations and Images of Mauritius: A Qualitative Approach / Girish Prayag -- Market Positioning: The case of Barbados / Jennifer V. Barrow and Sherma Roberts -- Investigating Marketing Opportunities of a Politically Challenged Island Destination: The case of North Cyprus / Erdogan Ekiz, Kashif Hussain, Stanislav Ivanov -- E-Marketing: An Evaluation of Tobago's Official Tourism Website / Sherma Roberts -- Strategic destination marketing, Nagigi style: Olivia's Homestay in Fiji / Anne Campbell -- Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawai'ian Islands / Julie Tate -- Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember / Novelette Morton, Devon Liburd & Carolyn James -- Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean / Acolla Lewis-Cameron -- Weathering the Storm -- Crisis Marketing for Small Island Tourist Destinations / Barney G. Pacheco and Acolla Lewis-Cameron -- The Competitive Island Destination / Acolla Lewis-Cameron & Sherma Roberts.
    標題: Tourism - Marketing. -
    電子資源: http://www.sciencedirect.com/science/book/9780123849090
    ISBN: 9780123849090
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W9135390 電子資源 11.線上閱覽_V 電子書 EB G155.A1 M37 2010 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
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