Hospitality marketing = an introduct...
Bowie, David, (1951-{me_controlnum})

FindBook      Google Book      Amazon      博客來     
  • Hospitality marketing = an introduction /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Hospitality marketing/ David Bowie and Francis Buttle.
    其他題名: an introduction /
    作者: Bowie, David,
    其他作者: Buttle, Francis.
    出版者: Amsterdam ;Elsevier Butterworth-Heinemann, : 2004.,
    面頁冊數: 1 online resource (350 p.) :ill.
    內容註: Part A: Introduction: Introduction to hospitality marketing; Part B: Pre-encounter marketing; Marketing research; Understanding and segmenting customers; Competitive strategies; Developing the offer; Locating the offer; Pricing the offer; Distributing the offer; Communicating the offer; Part C: Encounter marketing; Managing the physical environment; Managing service processes; Managing customer-contact employees; Part D: Post-encounter marketing; Managing customer satisfaction; Relationship marketing; Part E: The marketing plan; Marketing Planning.
    標題: Hospitality industry - Marketing. -
    電子資源: http://www.sciencedirect.com/science/book/9780750652452
    ISBN: 9780750652452
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9135265 電子資源 11.線上閱覽_V 電子書 EB TX911.3.M3 B69 2004 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入