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The elements of graphic design : = s...

White, Alex W.

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The elements of graphic design : = space, unity, page architecture, and type /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The elements of graphic design :/ Alex W. White.
Reminder of title:	space, unity, page architecture, and type /
Author:	White, Alex W.
Published:	New York, NY :Allworth Press, : c2011.,
Description:	vii, 215 p. :ill. (some col.) ;26 cm.
Subject:	Graphic design (Typography) -
Online resource:	978-1-58115-762-8.jpg
ISBN:	9781581157628 (pbk.) :

The elements of graphic design : = space, unity, page architecture, and type /
White, Alex W.

The elements of graphic design :space, unity, page architecture, and type /Alex W. White. - 2nd ed. - New York, NY :Allworth Press,c2011. - vii, 215 p. :ill. (some col.) ;26 cm.

Includes bibliographical references (p. 207) and index.

"This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"--Provided by publisher.

ISBN: 9781581157628 (pbk.) :US29.95

LCCN: 2010043571Subjects--Topical Terms:

540109
Graphic design (Typography)

LC Class. No.: Z246 / .W56 2011

Dewey Class. No.: 686.2/2

The elements of graphic design : = space, unity, page architecture, and type /
LDR:02242cam a2200241 a 4500 001 1063434
003 DLC
005 20110623120543.0
008 120503s2011 nyua b 001 0 eng
010 $a 2010043571
020 $a 9781581157628 (pbk.) : $c US29.95
020 $a 1581157622 (pbk.)
035 $a T7-BW-101-03
040 $a DLC $b eng $c DLC $e rda
050 0 0 $a Z246 $b .W56 2011
082 0 0 $a 686.2/2 $2 22
084 $a DES012000 $a DES007050 $a DES007000 $2 bisacsh
100 1 $a White, Alex W. $3 1517666
245 1 0 $a The elements of graphic design : $b space, unity, page architecture, and type / $c Alex W. White.
250 $a 2nd ed.
260 # $a New York, NY : $b Allworth Press, $c c2011.
300 $a vii, 215 p. : $b ill. (some col.) ; $c 26 cm.
504 $a Includes bibliographical references (p. 207) and index.
520 # $a "This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"--Provided by publisher.
650 # 0 $a Graphic design (Typography) $3 540109
650 # 0 $a Layout (Printing) $3 521134
650 # 0 $a Type and type-founding. $3 570178
856 4 2 $3 Cover image $u 978-1-58115-762-8.jpg