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Creative strategy in advertising /

Drewniany, Bonnie L.

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Creative strategy in advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Creative strategy in advertising // Bonnie L. Drewniany, A. Jerome Jewler.
作者:	Drewniany, Bonnie L.
其他作者:	Jewler, A. Jerome.
出版者:	Boston, MA :Wadsworth/Cengage Learning, : c2011.,
面頁冊數:	xvi, 328 p. :ill. ;26 cm.
附註:	Jewler's name appears first on earlier editions.
內容註:	Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy -- Diversity : targeting an ever-changing marketplace -- Uncovering insights : the basics for effective creative work -- Strategy : a road-map for the creative team -- ideas : the currency of the 21st century -- Words on paper : connecting to consumers' hearts and minds -- Layouts : designing to communicate -- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct marketing : the convenience of shopping at home -- Integrated marketing communications : building strong relationships between the brand and the consumer -- The law and creativity : making sure your great idea is a good idea -- Client pitches : how to sell your ideas.
標題:	Advertising copy. -
ISBN:	9781439082706 (pbk.) :

Creative strategy in advertising /
Drewniany, Bonnie L.

Creative strategy in advertising /Bonnie L. Drewniany, A. Jerome Jewler. - 10th ed. - Boston, MA :Wadsworth/Cengage Learning,c2011. - xvi, 328 p. :ill. ;26 cm.

Jewler's name appears first on earlier editions.

Includes bibliographical references and index.

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy -- Diversity : targeting an ever-changing marketplace -- Uncovering insights : the basics for effective creative work -- Strategy : a road-map for the creative team -- ideas : the currency of the 21st century -- Words on paper : connecting to consumers' hearts and minds -- Layouts : designing to communicate -- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct marketing : the convenience of shopping at home -- Integrated marketing communications : building strong relationships between the brand and the consumer -- The law and creativity : making sure your great idea is a good idea -- Client pitches : how to sell your ideas.

ISBN: 9781439082706 (pbk.) :US177.95

LCCN: 2009943636Subjects--Topical Terms:

589191
Advertising copy.

LC Class. No.: HF5825 / .J46 2011

Dewey Class. No.: 659.1322

Creative strategy in advertising /
LDR:01500cam a22002294a 4500 001 1063347
003 OCoLC
005 20110314024335.0
008 120503s2011 maua b 001 0 eng d
010 $a 2009943636
020 $a 9781439082706 (pbk.) : $c US177.95
020 $a 1439082707 (pbk.)
035 $a T7-BW-101-03
040 $a BTCTA $c BTCTA $d VMY $d VP@ $d YDXCP $d DZA
050 0 0 $a HF5825 $b .J46 2011
082 0 4 $a 659.1322 $2 23
100 1 $a Drewniany, Bonnie L. $3 1517768
245 1 0 $a Creative strategy in advertising / $c Bonnie L. Drewniany, A. Jerome Jewler.
250 $a 10th ed.
260 # $a Boston, MA : $b Wadsworth/Cengage Learning, $c c2011.
300 $a xvi, 328 p. : $b ill. ; $c 26 cm.
500 $a Jewler's name appears first on earlier editions.
504 $a Includes bibliographical references and index.
505 0 # $a Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy -- Diversity : targeting an ever-changing marketplace -- Uncovering insights : the basics for effective creative work -- Strategy : a road-map for the creative team -- ideas : the currency of the 21st century -- Words on paper : connecting to consumers' hearts and minds -- Layouts : designing to communicate -- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct marketing : the convenience of shopping at home -- Integrated marketing communications : building strong relationships between the brand and the consumer -- The law and creativity : making sure your great idea is a good idea -- Client pitches : how to sell your ideas.
650 # 0 $a Advertising copy. $3 589191
650 # 0 $a Advertising layout and typography. $3 589192
700 1 # $a Jewler, A. Jerome. $3 1517769