紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
The fundamentals of corporate communication/ Richard R. Dolphin. |
作者: |
Dolphin, Richard R.{me_controlnum} |
出版者: |
Oxford ;Butterworth-Heinemann, : 1999., |
面頁冊數: |
1 online resource (xiv, 221 p.) |
附註: |
"Published in association with the Chartered Institute of Marketing." |
內容註: |
Foreword by David Reed, Whitbread PLC; Towards an understanding of corporate communications; Audiences who -- and where -- are the key publics?; Corporate identity: the role and value of corporate identity programmes; Strategy; Using the tools provided by corporate communication; Crisis communications: truth at all costs?; The background of the communication executive; A bright future for corporate communication. |
標題: |
Communication in organizations. - |
電子資源: |
http://www.sciencedirect.com/science/book/9780750641869 |
ISBN: |
9780750641869 (electronic bk.) |