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Brand spirit : = how cause related m...

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Pringle, Hamish,

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Brand spirit : = how cause related marketing builds brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand spirit :/ Hamish Pringle and Marjorie Thompson.
Reminder of title:	how cause related marketing builds brands /
Author:	Pringle, Hamish,
other author:	Thompson, Marjorie,
Published:	Chichester :Wiley, : 2001.,
Description:	xxiii, 281 p. :ill. ;24 cm.
Subject:	Social marketing. -
ISBN:	047198776X (hbk.) :

Brand spirit : = how cause related marketing builds brands /
Pringle, Hamish,

Brand spirit :how cause related marketing builds brands /Hamish Pringle and Marjorie Thompson. - Chichester :Wiley,2001. - xxiii, 281 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 047198776X (hbk.) :US80.00

LCCN: 2001266033Subjects--Topical Terms:

669978
Social marketing.

LC Class. No.: HF5414 / .P75 2001

Brand spirit : = how cause related marketing builds brands /
LDR:00571cam 2200169 a 4500 001 1001719
005 20030619112200.0
008 120320s2001 enka 001 0 eng
010 $a 2001266033
020 $a 047198776X (hbk.) : $c US80.00
020 $a 0471499447 (pbk.)
035 $a PA-BW-101-01
040 $a DLC $b eng $d TKUL
050 # 4 $a HF5414 $b .P75 2001
100 1 $a Pringle, Hamish, $e author. $3 1327589
245 1 0 $a Brand spirit : $b how cause related marketing builds brands / $c Hamish Pringle and Marjorie Thompson.
260 # $a Chichester : $b Wiley, $c 2001.
300 $a xxiii, 281 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Social marketing. $3 669978
700 1 # $a Thompson, Marjorie, $d 1957-, $e coauthor. $3 1327590

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W0160572

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5414 P75 1999

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1 records • Pages 1 •
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