Aaker, David A.
Overview
| Works: | 1 works in 7 publications in 1 languages | |
|---|---|---|
Titles
品牌行銷法則 : = 如何打造強勢品牌? /
by:
艾克 ((Aaker, David A.)); 沈雲驄; 湯宗勳; Aaker, David A.
(Language materials, printed)
Marketing research : = private and public sector decisions /
by:
Aaker, David A.; Day, George S.,
(Language materials, printed)
行銷研究 /
by:
庫麥 ((Kumar, V.)); 愛格 ((Aaker, David A.)); 戴伊 ((Day, George S.)); 王俊人; 林隆儀; 黃榮吉; Kumar, V.; Aaker, David A.; Day, George S.
(Language materials, printed)
品牌管理 = = Brand Management /
by:
艾克 ((Aaker, David A.)); 高登第; Aaker, David A.
(Language materials, printed)
Essentials of marketing research /
by:
Day, George S.; Kumar, V.; Aaker, David A.
(Language materials, printed)
Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /
by:
Aaker, David A.
(Language materials, printed)
品牌領導 /
by:
艾克 ((Aaker, David A.)); 喬幸斯瑟勒 ((Joachimsthaler, Erich, 1956-)); 高登第; Aaker, David A.; Joachimsthaler, Erich, (1956-)
(Language materials, printed)
Brand relevance : = making competitors irrelevant /
by:
Aaker, David A.
(Language materials, printed)
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Subjects
市場學- 研究方法
統計- 電腦程式
市場學- 管理
市場學
Strategic planning.
品牌- 管理
Brand name products- Planning.
Brand name products- Management.
Brand name products- Valuation
Brand name products.
企業管理
品牌
Brand name products- Management
Brand name products- Management.- United States
Marketing- Management.
Marketing research.
Branding (Marketing)
Technological innovations.
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