Kim, Taemin.
概要
| 作品: | 6 作品在 0 項出版品 0 種語言 | |
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書目資訊
Unintended Negative Effects of the Warmth Advertising Appeal on Brand Competence and Brand Attitude: A Compensation Effect between Brand Warmth and Competence.
by:
Kim, Taemin.; University of Minnesota., Mass Communication.
(書目-電子資源)