Kim, Taemin.
Overview
| Works: | 6 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Unintended Negative Effects of the Warmth Advertising Appeal on Brand Competence and Brand Attitude: A Compensation Effect between Brand Warmth and Competence.
by:
Kim, Taemin.; University of Minnesota., Mass Communication.
(Electronic resources)
Subjects