Languages
Krey, Nina.
Overview
Works: | 1 works in 6 publications in 1 languages |
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Titles
Marketing opportunities and challenges in a changing global marketplace = proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
by:
Academy of Marketing Science., Annual Conference ((2019 :); Wu, Shuang.; Pantoja, Felipe.; Krey, Nina.; SpringerLink (Online service)
(Electronic resources)
Finding new ways to engage and satisfy global customers = proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
by:
World Marketing Congress ((2018 :); Rossi, Patricia.; Krey, Nina.; Academy of Marketing Science.; SpringerLink (Online service); World Marketing Congress (2018 :)
(Electronic resources)
Marketing transformation = marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
by:
World Marketing Congress (2017 :); Rossi, Patricia.; Krey, Nina.; SpringerLink (Online service)
(Electronic resources)
Enlightened marketing in challenging times = proceedings of the 2019 AMS World Marketing Congress (WMC) /
by:
Academy of Marketing Science., World Marketing Congress (2019 :); Pantoja, Felipe.; Wu, Shuang.; Krey, Nina.; SpringerLink (Online service)
(Electronic resources)
Back to the future = using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
by:
Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service)
(Electronic resources)
Let's get engaged! Crossing the threshold of marketing's engagement era = proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
by:
Obal, Michael W.; Krey, Nina.; Bushardt, Christian.; SpringerLink (Online service)
(Electronic resources)
Subjects
Social media- Marketing
Marketing.
Business Strategy/Leadership.
Motivation research (Marketing)
Business and Management.
Customer Relationship Management.
Internet marketing
Luxury.
Sales/Distribution.
Market Research/Competitive Intelligence.
Customer relations- Management
Emerging Markets/Globalization.
Marketing
Online Marketing/Social Media.
Marketing- Management.
Innovation/Technology Management.
Marketing- Management
Consumer Behavior.
Big Data/Analytics.