Languages
Roy, Sanjit Kumar.
Overview
| Works: | 1 works in 4 publications in 1 languages | |
|---|---|---|
Titles
Strategic marketing cases in emerging markets
by:
Adhikari, Atanu.; Roy, Sanjit Kumar.; SpringerLink (Online service)
(Electronic resources)
Marketing cases from emerging markets
by:
Mutum, Dilip S.; Roy, Sanjit Kumar.; Kipnis, Eva.; SpringerLink (Online service)
(Electronic resources)
Services marketing cases in emerging markets = an Asian perspective /
by:
Roy, Sanjit Kumar.; Mutum, Dilip S.; Nguyen, Bang.; SpringerLink (Online service)
(Electronic resources)
Instructor's manual for strategic marketing cases in emerging markets = a companion volume /
by:
Adhikari, Atanu.; Roy, Sanjit Kumar.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
Business Strategy/Leadership.
Business.
Business and Management.
Services.
Market Research.
Service industries- Marketing
Marketing- Management- Developing countries
Globalization.
Markets.
Industrial management- Asia
Emerging Markets/Globalization.
Economics/Management Science.
Marketing- Developing countries