社群媒體行銷

社群媒體行銷對品牌權益影響之研究 : = 以結構鑲嵌為調節效果 = A study on the influence of social media marketing on brand equity - taking structure embeddedness as moderator / by: (Language materials, printed)

Brand Citizenship Behavior

Social Media Marketing

Brand Equity

Structure Embeddedness

Brand Identification

品牌認同

社會網絡

結構鑲嵌

Social Network

品牌感受

社群媒體行銷

品牌聯想

品牌公民行為

品牌權益

Brand Association