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網紅個人特質
Overview
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1 works in 1 publications in 1 languages
Titles
網紅個人特質及產品品牌形象對購買意願之影響 : = 以參考群體為調節變數之探討 = Influencer's of personal characteristics and product brand image on purchase intentions － the moderator of reference groups /
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(Language materials, printed)
Subjects
Product Brand Image
網紅個人特質
參考群體
產品品牌形象
Influencer's of Personal Characteristics
Reference Groups
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