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精品珠寶品牌
Overview
Works:
1 works in 1 publications in 1 languages
Titles
探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 : = 以精品珠寶品牌T牌為例 = Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand /
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(Language materials, printed)
Subjects
知覺配適度
Boutique jewelry brand
Perceived fit
聯合品牌
精品珠寶品牌
Co-branding
購買意願
Purchase intention
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