Neuromarketing.

Introduction to neuromarketing & consumer neuroscience / by: (Language materials, printed)

Innovative research methodologies in management.. Volume II,. Futures, biometrics and neuroscience research by: (Electronic resources)

Neuromarketing and big data analytics for strategic consumer engagement = emerging research and opportunities / by: (Electronic resources)

Neuromarketing in business = identifying implicit purchase drivers and leveraging them for sales / by: (Electronic resources)

Business Strategy/Leadership.

Operations Research/Decision Theory.

Marketing.

Decision making.

Methodology.

Business and Management.

Neuromarketing.

Neurophysiology.

Knowledge Management.

Biometrics.

Behavioral/Experimental Economics.

Consumer behavior.

Marketing- Psychological aspects.

Project Management.

Innovation/Technology Management.

Neurosciences.