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一次全額付款
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Titles
探討分期付款機制對購買意願之影響 = = The Study of the Influence of Installment to Purchase Intention : Mediating Effect of Perceived Price and Perceived Financial Risk : 以價格認知及知覺財務風險為中介變數 /
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Subjects
價格認知
分期付款
購買意願
一次全額付款
知覺財物風險
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