來源國形象

來源國形象、品牌聯盟與價格對網路購物消費者購買動機的影響 / by: (Language materials, printed)

來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = = The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors / by: (Language materials, printed)

消費者使用行動支付意圖之研究 : = 以花蓮地區消費者為例 = The research on consumer behavioral intention for using mobile payment service - a case in Hualien County / by: (Language materials, printed)

品牌聯盟

信任

訊號理論

科技化模式

perceived risk

trust

來源國形象

企業形象

mobile payment

知覺風險

綠色產品

購買意願

網路購物

價格

technology model

source country image

產品涉入

行動支付