企業形象
Overview
| Works: | 14 works in 2 publications in 2 languages | |
|---|---|---|
Titles
服務業顧客知覺風險與信任之前因與結果之研究 = = A Study on Perceived Risk and Trust of Patients and its Antecedents and Conseqences in Dentistry Service : 牙醫業之例 /
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顧客自發行為影響模式之探討 = = The study of Customer Voluntary performance model : An Empirical Study of Banking Industry in Taiwan : 以台灣銀行業財富管理部門為例 /
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銀行信用貸款業務之顧客自發行為研究 = = The Study of Customer Voluntary Performance on Consumer Credit Loan of Banking /
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銀行信用卡業務顧客自發行為之研究 = = The Study of Customer Voluntary Performance on Credit Card Business /
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中小企業對授信往來銀行之顧客忠誠研究 = = The Study on Customer Loyalty of Correspondent Credit Banks in SMEs /
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從關係行銷觀點探討顧客忠誠 = = Customer Loyalty under Relationship Marketing Perspective : The Case of Asia Radio Station : 以亞洲廣播電台為例 /
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企業形象對消費者行為意向影響關係之探究 = = A Study of the Influence Relationship about Corporate Image toward Customer Intention : Culture Value as a Moderating Variable : 以文化價值觀為調節變項 /
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醫院健檢中心受檢者知覺風險與滿意度之研究 = = A Study of Consumer's Perceived Risk and Satisfaction in Physical Examination Center of Hospital /
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來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = = The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors /
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履行企業社會責任對企業形象影響之探討-以國泰世華銀行社企優惠貸款專案為例 = = Research of The Impact on Corporate Image by Fulfilling Corporate Social Responsibility--The Case of Cathay United Bank Social Enterprise Concessional Loan Projects /
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