忠誠

顧客網路瀏覽行為與網路購物行為之科技接受模式分析 = = The Technology Acceptance Model Analysis of Customer Online Browsing Behavior and Online Purchasing Behavior / by: (Language materials, printed)

銀行理財顧客滿意與信任對忠誠影響之探討 = = The Study of the Effect of Customer Satisfaction and the Trust on Loyalty : An Empirical Study of Personal Financial Management in Banking Industry / by: (Language materials, printed)

轉換成本、替代者吸引力於滿意至忠誠間關係之探討 = = The Study of switching Cost, alternative attractiveness on the relationship between satisfaction and loyalty-variety seeking as the moderating variable : 以尋求多樣化為調節變數 / by: (Language materials, printed)

交易成本

信任

替代者吸引力

尋求多樣化

忠誠

服務品質

科技接受模式

電子商務

轉換成本

滿意