商店形象
Overview
| Works: | 3 works in 0 publications in 0 languages | |
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Titles
價格保證策略對消費者決策行為之影響 = = The influence of price-matching guarantee policy to consumers' decision behaviors : Tested by the modulate effects of reference price and store image : 以參考價格和商店形象調節效果驗證 /
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運用結構方程模式探討產品品質、服務品質、顧客滿意度、商店形象與顧客忠誠度之關係 = = Applying Structural Equation Model to Study the Influence of Product Quality, Service Quality, Customer Satisfaction, Store Image and Customer Loyalty : An Empirical Study of Coffee Industy in Taiwan : 以咖啡連鎖店為例 /
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影響主題餐廳再購意願與價格容忍度相關因素之探討 = = A Study of Determinants on Repurchase Intentions and Price Tolerance of Theme Restaurants /
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