商店氣氛

懷舊氣氛豐富度、懷舊情緒與購買意圖之探討 / by: (Language materials, printed)

商店氣氛、顧客體驗、購物價值及行為意向之關係研究 = = The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior Intention : An Empirical Study of McDonald's Coffee Shop in Northern Taiwan : 以北部地區麥當勞咖啡館為例 / by: (Language materials, printed)

商店氣氛

懷舊

實驗設計

購物價值

咖啡

顧客體驗

行為意向

購買意圖

懷舊情緒

體驗行銷