網路購物
Overview
Works: | 14 works in 3 publications in 3 languages |
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Titles
網路購物之衝動性購買行為探討 = = The study of impulse buying behavior on internet shopping /
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購物網站再惠顧意圖影響因素之研究 = = A study on the influence factors for re-visiting online shop /
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消費者網路購買行為前置因素之研究 = = The Study of the Antecedents of Purchase Behavior for Customer Online Shopping /
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(Language materials, printed)
台灣非店面零售業與店面零售業之比較:以BCG矩陣分析 = = A comparison between virtual and physical stores in Taiwan: An analysis using BCG matrix /
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銀髮族消費者透過社群與零售商互動之關係 = = Elderly consumer engagement with retailer through social media /
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(Language materials, printed)
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