Marketing - Social aspects - United States.

Shopping for identity : = the marketing of ethnicity / by: (Language materials, printed)

Marketing and American consumer culture = a cultural studies analysis / by: (Electronic resources)

Consumer equality = race and the American marketplace / by: (Electronic resources)

Consumption (Economics)- United States.

Media and Communication.

Cultural and Media Studies.

United States- Race relations.

American Culture.

Semiotics.

Customer relations- United States.

Assimilation (Sociology)- Economic aspects- United States.

Popular culture- Economic aspects- United States.

Marketing- Social aspects- United States.

Media Management.

Consumers- United States.

Consumption (Economics)- Social aspects- United States.

Market Research/Competitive Intelligence.

United States- Ethnic relations.

Discourse Analysis.

Minority consumers- United States.

Racism- United States.

Ethnicity- Economic aspects- United States.