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Overview
Titles
Subjects
Brand name products - China.
Overview
Works:
3 works in 2 publications in 2 languages
Titles
Brand new China : = advertising, media, and commercial culture /
by:
(Language materials, printed)
Advances in Chinese brand management
by:
(Electronic resources)
Cross-cultural communication of chinese brands
by:
(Electronic resources)
Subjects
Brand name products- China.
Product management- China.
Business and Management.
Communication in export marketing- China.
Customer Relationship Management.
International Business.
Global and International Culture.
Advertising- China.
Cultural Studies.
Market Research/Competitive Intelligence.
Marketing- China.
Branding (Marketing)- China.
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