Mass media and business.

Overview

Works:	16 works in 4 publications in 4 languages

Titles

Communicating out of a crisis / by: (Language materials, printed)

The new PR toolkit = strategies for successful media relations / by: (Language materials, printed)

Effective media relations by: (Language materials, printed)

The media handbook = a complete guide to advertising media selection, planning, research, and buying / by: (Language materials, printed)

Effective media relations = how to get results / by: (Language materials, printed)

Communicating corporate social responsibility = perspectives and practice / by: (Electronic resources)

Media and food industries = the new politics of food / by: (Electronic resources)

Social media maarketing = emerging concepts and applications / by: (Electronic resources)

Media, organizations and identity by: (Electronic resources)

Corporate reputation and the news media : = agenda-setting within business news coverage in developed, emerging, and frontier markets / by: (Language materials, printed)

Subjects

Advertising media planning.

Corporations- Public relations.

Food industry and trade- Public relations.

Media and Communication.

Media Studies.

Sociology of Culture.

Cultural and Media Studies.

Charities- Public relations.

Business and Management.

Marketing channels.

Corporate image.

Food on television.

Mass media- Management.

Media Sociology.

Relationship marketing.

Media Management.

Public relations.

Food in popular culture.

Business Ethics.

Social responsibility of business.

Production.

Public relations- Social aspects.

Social Sciences.

Social media.

Emerging Markets/Globalization.

Mass media and business.

Corporate culture.

Business communication.

Advertising- Food.

Mass media- Social aspects.

Online Marketing/Social Media.

Crisis management.

Mass media- Economic aspects.

Film and Television Studies.

Capitalism and mass media.

Communication Studies.