Advertising copy.

The copywriting sourcebook = how to write better copy, faster : for everything from ads to websites / by: (書目-電子資源)

100 great copywriting ideas = from leading companies around the world / by: (書目-電子資源)

Copywriting by design = bringing ideas to life with words and images / by: (書目-電子資源)

How to produce creative advertising = proven techniques & computer applications / by: (書目-電子資源)

The things that really matter about writing great copy by: (書目-語言資料,印刷品)

The unwritten rules of copywriting = a guide to better press, poster, TV, radio and Web site advertising / by: (書目-語言資料,印刷品)

Words that sell : = more than 6,000 entries to help you promote your products, services, and ideas / by: (書目-語言資料,印刷品)