Mass media - Marketing.
Overview
Works: | 12 works in 3 publications in 3 languages |
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Titles
Entertainment science = data analytics and practical theory for movies, games, books, and music /
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(Electronic resources)
Handbook of research on the future of advertising and brands in the new entertainment landscape
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(Electronic resources)
The entertainment revolution = bringing the moguls, the media, and the magic to the world /
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(Language materials, printed)
The business of media distribution = monetizing film, TV and video content in an online world /
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(Language materials, printed)
The sales sat nav for media consultants = the roadmap to more revenue in the sale of advertising materials /
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(Electronic resources)
Subjects