忠誠度計畫

折價或積點?探討會員層級與廣告訊息訴求對飯店業忠誠計畫效果的影響 = = Discount or points? impacts of membership tiers and message appeals on the hotel loyalty program advertisement / by: (Language materials, printed)

points

會員層級

會員積分

membership level

loyalty program

忠誠度計畫

折價券

coupons