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Overview
Titles
Subjects
Social media marketing
Overview
Works:
1 works in 1 publications in 1 languages
Titles
The role of social media marketing in shaping attitude and enrollment intention in an online university among students and working professionals /
by:
(Language materials, printed)
Subjects
Social media marketing
theory of planned behavior
subjective norms
media exposure
enrollment Intention
attitude
behavior control
awareness
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