網路口碑

網站設計因子與網路口碑對消費者購買意願影響之研究 = = The Impact of website design factors and e-WOM on consumers’ purchase intention : From transaction cost economics perspectives : 交易成本觀點 / by: (Language materials, printed)

如何影響社群媒體中的追隨者？探討意見領袖使命感、工作職業配適對追隨者的影響 = = How to influence followers in social media? ‬Exploring the consequencesof opinion leaders’ living a calling and P-J fit on followers’ attitude and behavior / by: (Language materials, printed)

網路訂房系統服務品質、知覺易用與網路口碑對使用意願影響之研究 : = 以態度為中介 = Studies on the effect of service quality, perceived ease of use, and the electronic word of mouth on the willingness to use the online hotel booking platform - Attitude as a mediator / by: (Language materials, printed)

交易成本

個人─工作配適度

可信度

知覺易用

Attitude

person-job fit

態度

網路口碑

使用意願

結構方程模型

Electronic Word of Mouth

Willingness to Use

服務品質

購買意願

網站設計因子

活出使命

credibility

Perceived Ease of Use

虛榮

Service Quality

living a calling

electronic word-of-mouth

Structural Equation Modeling