家樂福

兩岸連鎖零售業之發展探討 = = A study of chain retail business development across the Taiwan Straits / by: (Language materials, printed)

價格敏感度、知覺價值、品牌形象與品牌再購買意願之關係研究 : = 以家樂福品牌為例 = The relationships of price sensitivity, perceived value, brand image and purchasing intention– An examination of Carrefour brand / by: (Language materials, printed)

統一超商

量販店

零售業

知覺價值

再購買意願

brand image

全家便利商店

家樂福

Carrefour

perceived value

連鎖業

purchase intention

價格敏感度

price sensitivity

品牌形象

便利商店