善因行銷

影響品牌信任與品牌關係的前因後果變數之研究 = = A Study on Antecedent and Consequent Variables of Influencing Brand Trust and Brand Relationship / by: (Language materials, printed)

善因行銷影響顧客認知與購買可能性之研究 = = The Effect of cause-related marketing on customer perception and the likelihood to purchase / by: (Language materials, printed)

非營利組織以善因行銷辦理課後輔導班之研究 : = 以夢想之家宜蘭館為例 = A case study of after-school by using cause-related marketing in non-profit organization- taking the "House of Dreams Yilan Branch" as an example / by: (Language materials, printed)

善因行銷績效之研究 : = 集團治理與中心性的調節效果 = The study of cause-related marketing performance- the moderating effect of conglomerate governance and centrality / by: (Language materials, printed)

品牌形象管理

公益行銷

Non-Profit Organization

財務績效

關係銷售行為

品牌信任

品牌關係

顧客知覺

購買可能性

Remedial Teaching

集團治理

Corporate governance

品牌價值

善因行銷

Cause-related marketing

非營利組織

Cause-Related Marketing

補救教學

中心性

Centrality

Financial Performance