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High visibility = transforming your ...

Rein, Irving J.

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High visibility = transforming your personal and professional brand /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	High visibility/ by Irving Rein ... [et al.].
其他題名:	transforming your personal and professional brand /
其他作者:	Rein, Irving J.
出版者:	New York :McGraw-Hill, : c2006.,
面頁冊數:	xii, 366 p. :ill.
內容註:	Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
標題:	Publicity. -
電子資源:	https://lb30.libraryandbook.net/Book_detial/EB978007145680701Click for full text (McGrawHill)
ISBN:	0071456805

High visibility = transforming your personal and professional brand /
High visibilitytransforming your personal and professional brand /[electronic resource] :by Irving Rein ... [et al.]. - 3rd ed. - New York :McGraw-Hill,c2006. - xii, 366 p. :ill.

Includes bibliographical references and index.

Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.

ISBN: 0071456805

LCCN: 2005023675Subjects--Topical Terms:

576118
Publicity.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HM1226 / .H366 2006

Dewey Class. No.: 659

High visibility = transforming your personal and professional brand /
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300 $a xii, 366 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
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650 0 $a Fame. $3 598236
650 0 $a Celebrities. $3 548634
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700 1 $a Rein, Irving J. $3 687962
700 1 $a Rein, Irving J. $t High visibility. $3 1016665
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007145680701 $z Click for full text (McGrawHill)