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Citizen brand = 10 commandments for ...

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Citizen brand = 10 commandments for transforming brands in a consumer democracy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Citizen brand/ Marc Gob歋.
其他題名:	10 commandments for transforming brands in a consumer democracy /
其他題名:	Ten commandments for transforming brands in a consumer democracy
作者:	Gob歋, Marc.
出版者:	New York :Allworth Press, : c2002.,
面頁冊數:	xxxvii, 249 p. :ill.
內容註:	Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship.
標題:	Brand name products - Marketing. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=85839An electronic book accessible through the World Wide Web; click for information
ISBN:	158115299X (electronic bk.)

Citizen brand = 10 commandments for transforming brands in a consumer democracy /
Gob歋, Marc.

Citizen brand10 commandments for transforming brands in a consumer democracy /[electronic resource] :Ten commandments for transforming brands in a consumer democracyMarc Gob歋. - New York :Allworth Press,c2002. - xxxvii, 249 p. :ill.

Includes bibliographical references (p. 233-235) and index.

Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 158115299X (electronic bk.)Subjects--Topical Terms:

605907
Brand name products
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / G6 2002eb

Dewey Class. No.: 658.8/27

Citizen brand = 10 commandments for transforming brands in a consumer democracy /
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245 1 0 $a Citizen brand $h [electronic resource] : $b 10 commandments for transforming brands in a consumer democracy / $c Marc Gob歋.
246 3 $a Ten commandments for transforming brands in a consumer democracy
246 3 0 $a 10 commandments for transforming brands in a consumer democracy
260 $a New York : $c c2002. $b Allworth Press,
300 $a xxxvii, 249 p. : $b ill.
504 $a Includes bibliographical references (p. 233-235) and index.
505 0 $a Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship.
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