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Marketing communications : = an inte...

Taylor, Jonathan, (1956-)

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Marketing communications : = an integrated approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing communications :/ P R Smith & Jonathan Taylor.
其他題名:	an integrated approach /
作者:	Smith, P. R.
其他作者:	Taylor, Jonathan,
出版者:	London ;Kogan Page, : 2004.,
面頁冊數:	xvi, 696 p. :ill. ;25 cm.
內容註:	Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
標題:	Communication in marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0416/2004006939.htmlhttp://www.loc.gov/catdir/toc/ecip0416/2004006939.html
ISBN:	0749442654$b(pbk.) :

Marketing communications : = an integrated approach /
Smith, P. R.1957-

Marketing communications :an integrated approach /P R Smith & Jonathan Taylor. - 4th ed. - London ;Kogan Page,2004. - xvi, 696 p. :ill. ;25 cm.

Includes bibliographical references and index.

Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.

ISBN: 0749442654$b(pbk.) :NT$1765

LCCN: 2004006939Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .S65 2004

Dewey Class. No.: 658.8/02

Marketing communications : = an integrated approach /
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020 $a 0749442654$b(pbk.) : $c NT$1765
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050 0 0 $a HF5415.123 $b .S65 2004
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100 $a Smith, P. R. $q (Paul Russell), $d 1957- $3 584905
245 1 0 $a Marketing communications : $b an integrated approach / $c P R Smith & Jonathan Taylor.
250 $a 4th ed.
260 $a London ; $a Sterling, VA : $c 2004. $b Kogan Page,
300 $a xvi, 696 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
650 $a Communication in marketing. $3 584906
700 $a Taylor, Jonathan, $d 1956- $3 584904
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0416/2004006939.html $z http://www.loc.gov/catdir/toc/ecip0416/2004006939.html