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[ subject:"Authenticity (Philosophy)" ]
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Authenticity = building a brand in a...
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Toft, Mark,
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Authenticity = building a brand in an insincere age /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Authenticity/ Mark Toft, Jay Sunny, and Rich Taylor.
其他題名:
building a brand in an insincere age /
作者:
Toft, Mark,
其他作者:
Sunny, Jay,
出版者:
Santa Barbara, California :Praeger, an imprint of ABC-CLIO, LLC, : 2020.,
面頁冊數:
1 online resource (xii, 198 p.)
內容註:
Setting the stage -- Why authenticity -- What authenticity requires -- Ficing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts.
標題:
Branding (Marketing) -
電子資源:
http://ebooks.abc-clio.com/?isbn=9781440873218
ISBN:
9781440873218 (ebk.)
Authenticity = building a brand in an insincere age /
Toft, Mark,
Authenticity
building a brand in an insincere age /[electronic resource] :Mark Toft, Jay Sunny, and Rich Taylor. - Santa Barbara, California :Praeger, an imprint of ABC-CLIO, LLC,2020. - 1 online resource (xii, 198 p.)
Includes bibliographical references and index.
Setting the stage -- Why authenticity -- What authenticity requires -- Ficing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts.
"This book shows you how to align your advertising and marketing efforts with the purpose of your company's brand"--
ISBN: 9781440873218 (ebk.)
LCCN: 2019029862Subjects--Topical Terms:
625366
Branding (Marketing)
LC Class. No.: HF5415.1255 / .T65 2020
Dewey Class. No.: 658.8/27
Authenticity = building a brand in an insincere age /
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http://ebooks.abc-clio.com/?isbn=9781440873218
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