Gummesson, Evert, (1936-)
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Total relationship marketing = marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
by:
NetLibrary, Inc.; Gummesson, Evert, (1936-)
(Language materials, printed)
Qualitative methods in management research /
by:
Gummesson, Evert, (1936-)
(Language materials, printed)
Qualitative methods in management research /
by:
Gummesson, Evert, (1936-)
(Language materials, printed)