Languages
陳虹伶
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
虛擬品牌社群中使用者對品牌契合的前置因素及影響結果之研究 : = 以銀行業Instagram官方帳號為例 = The study on users brand engagement antecedents and consequences in the virtual brand community – a case of banking on instagram official accounts /
by:
陳虹伶; 巫喜瑞; Wu, Hsi-Jui
(Language materials, printed)