Languages
莊渝鈞
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 : = 以精品珠寶品牌T牌為例 = Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand /
by:
莊渝鈞; 張巧真; Chang, Chiao-Chen.
(Language materials, printed)