艾克 ((Aaker, David A.))

品牌管理 / by: 艾克 ((Aaker, David A.)); 艾克; 亞克; 高登第 (Language materials, printed)

行銷研究 = = essentals of marketing research / by: 庫瑪V. ((Kumar, V.)); 艾克 ((Aaker, David A.)); 戴伊 ((Day, George S.)); 陳光榮; Kumar, V; Aaker, David A; Day, George S (Language materials, printed)