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李瑞正

Overview

Works:	1 works in 0 publications in 0 languages

Titles

商店氣氛、顧客體驗、購物價值及行為意向之關係研究 = = The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior Intention : An Empirical Study of McDonald's Coffee Shop in Northern Taiwan : 以北部地區麥當勞咖啡館為例 / by: 李瑞正 (Language materials, printed)

Subjects

商店氣氛購物價值咖啡顧客體驗行為意向

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