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戴麗紅
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1 works in 0 publications in 0 languages
Titles
運用結構方程模式探討品牌權益、服務品質、關係品質、知覺風險與顧客忠誠度之關係 = = Applying Structural Equation Model to Study the Influence of Brand Equity, Service Quality, Relationship Quality, Perceived Risk and Customer Loyalty : An Empirical Study of Security Industry in Taiwan : 以台灣證券業為例 /
by: 戴麗紅
(Language materials, printed)
Subjects
顧客忠誠度
服務品質
知覺風險
關係品質
品牌權益
結構方程模式
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