Al-Jarboa, Fahad Abrahim.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
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Titles
An investigation of the effects of mood, type and level of involvement characterizing consumer products and message framing on advertising effectiveness.
by:
Al-Jarboa, Fahad Abrahim.; University of Illinois at Urbana-Champaign.
(Electronic resources)